Newfoundlands Grooming
Calm handling
Built for the Ocean. Hard to Manage at Home
The most recognizable feature of the Newfoundland dog is its coat. Massive.
Dense. Water-resistant. Built for real work.
These dogs were developed to swim in cold North Atlantic waters, pulling nets and rescuing people.
That coat wasn’t meant to look impressive. It was built to protect the dog from cold, wind, and water.
For an owner, though, that coat is something you manage.
What makes the Newfoundland coat unique?
When shedding begins, it happens quickly. The undercoat releases in large amounts, and if it isn’t removed it begins packing tightly against the skin.
At that point brushing the surface doesn’t solve the problem.
You’re managing an insulation layer designed for cold ocean water.
A common mistake
Some owners try to shave the coat short during summer.
It may seem logical, but it can damage how the coat functions. The double coat
helps regulate temperature. Removing it too aggressively can interfere
with cooling and change how the coat grows back.
Newfoundlands don’t need shaving.
They need proper coat management and controlled de-shedding.
Dense. Water-resistant. Built for real work.
These dogs were developed to swim in cold North Atlantic waters, pulling nets and rescuing people.
That coat wasn’t meant to look impressive. It was built to protect the dog from cold, wind, and water.
For an owner, though, that coat is something you manage.
What makes the Newfoundland coat unique?
- Dense insulating undercoat
- Heavy, water-resistant outer coat
- Thick feathering on legs, chest, and tail
- Heavy seasonal shedding in spring and fall
When shedding begins, it happens quickly. The undercoat releases in large amounts, and if it isn’t removed it begins packing tightly against the skin.
At that point brushing the surface doesn’t solve the problem.
You’re managing an insulation layer designed for cold ocean water.
A common mistake
Some owners try to shave the coat short during summer.
It may seem logical, but it can damage how the coat functions. The double coat
helps regulate temperature. Removing it too aggressively can interfere
with cooling and change how the coat grows back.
Newfoundlands don’t need shaving.
They need proper coat management and controlled de-shedding.
Grooming Routine: Big Dog. Real Maintenance
Owning a Newfoundland means committing to coat maintenance.
Not occasional brushing. A routine.
Weekly basics:
Because Newfoundlands love water,
moisture can stay trapped in the coat longer than many owners realize. From the outside the coat
may look dry. Underneath, dense undercoat can still hold moisture close to the skin.
This warm, damp environment is exactly where bacteria and irritation start.
One detail many owners overlook
Newfoundlands grow thick feathering around their paws and between the pads.
Without trimming, that hair collects moisture, dirt, and debris from walks.
Keeping paw areas tidy helps prevent slipping, irritation, and odor.
Not occasional brushing. A routine.
Weekly basics:
- Brush 2–3 times per week
- Increase brushing during seasonal shedding
- Focus on friction areas: behind ears, under arms, chest, and hind legs
- Check the skin regularly, especially if your dog swims often
Because Newfoundlands love water,
moisture can stay trapped in the coat longer than many owners realize. From the outside the coat
may look dry. Underneath, dense undercoat can still hold moisture close to the skin.
This warm, damp environment is exactly where bacteria and irritation start.
One detail many owners overlook
Newfoundlands grow thick feathering around their paws and between the pads.
Without trimming, that hair collects moisture, dirt, and debris from walks.
Keeping paw areas tidy helps prevent slipping, irritation, and odor.
Start Early. Stay Ahead
An adult Newfoundland can easily weigh 120–150 pounds.
Once a dog that size decides grooming is uncomfortable, the process
becomes much harder for everyone.
That’s why early exposure matters.:
Puppies should learn that brushing, dryers, nail trims, and handling are simply part of normal life.
Our recommendation:
Bring your puppy in around 4 months old, right after vaccinations are complete.
Not for a full groom. Not for a dramatic transformation.Just for a calm introduction.
Stay with your puppy. Bring treats. Let them explore the table,
the sounds, and the equipment while we observe how they react.
From there we decide together:
This step isn’t about selling services. It’s about prevention.
Because waiting until your Newfoundland is a full-grown giant with packed undercoat can quickly turn into:
A simple puppy bath introduction ($60–80) often prevents years of difficult grooming visits.
The earlier the routine starts, the easier the next decade becomes.
Once a dog that size decides grooming is uncomfortable, the process
becomes much harder for everyone.
That’s why early exposure matters.:
Puppies should learn that brushing, dryers, nail trims, and handling are simply part of normal life.
Our recommendation:
Bring your puppy in around 4 months old, right after vaccinations are complete.
Not for a full groom. Not for a dramatic transformation.Just for a calm introduction.
Stay with your puppy. Bring treats. Let them explore the table,
the sounds, and the equipment while we observe how they react.
From there we decide together:
- If your puppy benefits from short training-style grooming visits
- Or if they’re relaxed enough that we simply schedule maintenance before heavy shedding begins
This step isn’t about selling services. It’s about prevention.
Because waiting until your Newfoundland is a full-grown giant with packed undercoat can quickly turn into:
- multi-hour grooming sessions
- severely compacted coat
- expensive appointments
- a stressed dog unsure about the process
A simple puppy bath introduction ($60–80) often prevents years of difficult grooming visits.
The earlier the routine starts, the easier the next decade becomes.
Common Owner Mistakes
Even experienced dog owners sometimes underestimate how demanding the Newfoundland coat can be.
“They swim a lot, so the coat stays clean”
Swimming actually makes coat maintenance more important. Water can stay trapped inside the dense undercoat long after the dog appears dry.
Without proper drying and brushing, that moisture can lead to odor, irritation, and bacterial growth.
Brushing only the surface
Newfoundlands have so much coat that surface brushing often misses the real issue.
Underneath, the undercoat may already be packed tightly against the skin. Once that happens, airflow is reduced and skin problems can begin.
Shaving the coat in hot weather
Because these dogs look heavily coated, owners sometimes believe shaving will keep them cooler.
In reality, the double coat regulates temperature. When shaved too short:
And like many giant breeds, Newfoundlands are extremely tolerant dogs. They rarely show discomfort early, which means problems often develop before owners notice them.
Prevention is always easier than correction.
“They swim a lot, so the coat stays clean”
Swimming actually makes coat maintenance more important. Water can stay trapped inside the dense undercoat long after the dog appears dry.
Without proper drying and brushing, that moisture can lead to odor, irritation, and bacterial growth.
Brushing only the surface
Newfoundlands have so much coat that surface brushing often misses the real issue.
Underneath, the undercoat may already be packed tightly against the skin. Once that happens, airflow is reduced and skin problems can begin.
Shaving the coat in hot weather
Because these dogs look heavily coated, owners sometimes believe shaving will keep them cooler.
In reality, the double coat regulates temperature. When shaved too short:
- the undercoat may grow back unevenly
- texture can become curly or woolly
- the protective outer coat may thin
- natural insulation from heat is reduced
And like many giant breeds, Newfoundlands are extremely tolerant dogs. They rarely show discomfort early, which means problems often develop before owners notice them.
Prevention is always easier than correction.
Why Professional Grooming Matters
for This Breed
Working with a giant, water-loving double-coated breed requires more than basic tools.
Professional grooming allows us to:
A damp undercoat is the perfect environment for bacteria. What might seem like simple “dog smell” can actually be bacterial growth under the coat. Over time this can lead to skin infections and hot spots.
Service time can also vary.
Two Newfoundlands of the same weight may require very different grooming times depending on:
Professional grooming isn’t just about appearance.
It protects the skin, prevents painful matting, and keeps the coat functioning the way it was designed to.
After a proper de-shedding session, the difference is obvious.
The dog moves easier, overheats less, and simply feels more comfortable in that massive coat.
Professional grooming allows us to:
- safely remove packed undercoat
- thoroughly dry the dense coat
- inspect the skin beneath all that fur
A damp undercoat is the perfect environment for bacteria. What might seem like simple “dog smell” can actually be bacterial growth under the coat. Over time this can lead to skin infections and hot spots.
Service time can also vary.
Two Newfoundlands of the same weight may require very different grooming times depending on:
- coat density
- season
- shedding stage
- overall coat condition
Professional grooming isn’t just about appearance.
It protects the skin, prevents painful matting, and keeps the coat functioning the way it was designed to.
After a proper de-shedding session, the difference is obvious.
The dog moves easier, overheats less, and simply feels more comfortable in that massive coat.
Prises
Bath&Deshedding
1h 30 mins - Starting $110
Includes: Specialty shampoo (oatmeal or hypoallergenic, based on your choice), deshedding conditioner, thorough blowout of the undercoat, nail trim, ear cleaning, teeth cleaning, and gland expression, sanitory zone trim, scissoring the "feathers" and "Grinch feets".
Breed examples: short coated Husky, German Shepard, Golden Retriver.
Bath&Deshedding Husky type
3h - $200+
Includes: Specialty shampoo (oatmeal or hypoallergenic, based on your choice), deshedding conditioner, thorough blowout of the undercoat, nail trim, ear cleaning, teeth cleaning, and gland expression, sanitory zone trim, scissoring the "feathers" and "Grinch feets".
Breed examples: Akita, Malamute, Husky, Great Pyrenees
1h 30 mins - Starting $110
Includes: Specialty shampoo (oatmeal or hypoallergenic, based on your choice), deshedding conditioner, thorough blowout of the undercoat, nail trim, ear cleaning, teeth cleaning, and gland expression, sanitory zone trim, scissoring the "feathers" and "Grinch feets".
Breed examples: short coated Husky, German Shepard, Golden Retriver.
Bath&Deshedding Husky type
3h - $200+
Includes: Specialty shampoo (oatmeal or hypoallergenic, based on your choice), deshedding conditioner, thorough blowout of the undercoat, nail trim, ear cleaning, teeth cleaning, and gland expression, sanitory zone trim, scissoring the "feathers" and "Grinch feets".
Breed examples: Akita, Malamute, Husky, Great Pyrenees
Bath&Deshedding
2h - Starting $120
Includes: Specialty shampoo (oatmeal or hypoallergenic, based on your choice), deshedding conditioner, thorough blowout of the undercoat, nail trim, ear cleaning, teeth cleaning, and gland expression, sanitory zone trim, scissoring the "feathers" and "Grinch feets".
Bath&Deshedding Husky type
4h - $250+
Includes: Specialty shampoo (oatmeal or hypoallergenic, based on your choice), deshedding conditioner, thorough blowout of the undercoat, nail trim, ear cleaning, teeth cleaning, and gland expression, sanitory zone trim, scissoring the "feathers" and "Grinch feets".
Breed examples: Malamute, Great Pyrenees, NewFoundland, Giant Husky mix
2h - Starting $120
Includes: Specialty shampoo (oatmeal or hypoallergenic, based on your choice), deshedding conditioner, thorough blowout of the undercoat, nail trim, ear cleaning, teeth cleaning, and gland expression, sanitory zone trim, scissoring the "feathers" and "Grinch feets".
Bath&Deshedding Husky type
4h - $250+
Includes: Specialty shampoo (oatmeal or hypoallergenic, based on your choice), deshedding conditioner, thorough blowout of the undercoat, nail trim, ear cleaning, teeth cleaning, and gland expression, sanitory zone trim, scissoring the "feathers" and "Grinch feets".
Breed examples: Malamute, Great Pyrenees, NewFoundland, Giant Husky mix
Oh, you’re definitely where you need to be!
My biggest dog? 230lb Saint Bernard named Bear —six hours later, he smelled like Disney Princess👑🐾.
Give me a call or text, and we’ll find a time that works for you!
My biggest dog? 230lb Saint Bernard named Bear —six hours later, he smelled like Disney Princess👑🐾.
Give me a call or text, and we’ll find a time that works for you!
We offer same-day nail appointments, with pricing based solely on your dog's behavior—not their weight or breed.
Dogs tolerant to the grinder – $20
"Tasmanian Devils" requiring three people to manage – Up to $40
Dogs tolerant to the grinder – $20
"Tasmanian Devils" requiring three people to manage – Up to $40
Flea&Tick Treatment
20 mins - $20+
IMPORTANT! If you notice any signs of flea activity, please inform us in advance. We will immediately take your dog to the bathing area to prevent the spread of infestation. If fleas are discovered during grooming, a flea treatment will be automatically added to your service package.
Skin Issue Treatment
10 mins - $20+
CO2 hydrotherapy was developed for medical treatment for physical rehabilitation purposes, it's 100% natural and safe to use. CO2 hydrotherapy provides not only an ultra cleansing result, but to promote circulatory system and self-healing process.
Effective with: hotspots, bug bites, dandruff, flaky skin, hairloss, itchiness and enhance immune system.
Medicated shampoo
15 mins - $20+
Medicated shampoo is recommended for dogs with hot spots, itching, or skin irritation caused by bacteria or fungal infections.
We can perform a visual skin assessment and, in many cases, suggest a suitable shampoo based on whether the irritation appears allergy-related, bacterial, or fungal. However, we always recommend veterinary testing for an accurate diagnosis.
De-matting
15 mins are included in grooming service. Every following minute + $1,5
IMPORTANT! We won't turn you over because your dog is matted. Please tell us the real coat condition when you book an appointment. If we have a tight schedule and you won't tell us that we need to add additional time, we might reschedule your appointment for the later time or day - just because we can't squeeze so much time. We also can suggest you to step by with your dog and have a complimentary coat assessment - in this case you will receive all the necessary recommendation for making this process easier for both parties.
20 mins - $20+
IMPORTANT! If you notice any signs of flea activity, please inform us in advance. We will immediately take your dog to the bathing area to prevent the spread of infestation. If fleas are discovered during grooming, a flea treatment will be automatically added to your service package.
Skin Issue Treatment
10 mins - $20+
CO2 hydrotherapy was developed for medical treatment for physical rehabilitation purposes, it's 100% natural and safe to use. CO2 hydrotherapy provides not only an ultra cleansing result, but to promote circulatory system and self-healing process.
Effective with: hotspots, bug bites, dandruff, flaky skin, hairloss, itchiness and enhance immune system.
Medicated shampoo
15 mins - $20+
Medicated shampoo is recommended for dogs with hot spots, itching, or skin irritation caused by bacteria or fungal infections.
We can perform a visual skin assessment and, in many cases, suggest a suitable shampoo based on whether the irritation appears allergy-related, bacterial, or fungal. However, we always recommend veterinary testing for an accurate diagnosis.
De-matting
15 mins are included in grooming service. Every following minute + $1,5
IMPORTANT! We won't turn you over because your dog is matted. Please tell us the real coat condition when you book an appointment. If we have a tight schedule and you won't tell us that we need to add additional time, we might reschedule your appointment for the later time or day - just because we can't squeeze so much time. We also can suggest you to step by with your dog and have a complimentary coat assessment - in this case you will receive all the necessary recommendation for making this process easier for both parties.
Grooming Shouldn't Make Your Dog Stressed
Most grooming salons hide what happens behind closed doors. We built ours with glass walls because we have nothing to hide — ever. Watch every moment. See your dog relaxed. Leave knowing they were treated with love
- TRANSPARENCYSee Everything. Trust Everything.
- Glass walls
- Watch anytime
- Live updates
- ACCEPTANCEEvery Dog Welcome. No Exceptions.
- Up to 235 lbs
- Seniors 13+
- Anxious dogs OK
- COMFORT FIRSTWe Measure Success by Tail Wags, Not Speed.
- Cage-free
- Fear-free
- Never rushed